Toy manufacturer Mattel's “Kenbassador” series kicks off in style and is part of the 65-year-old Barbie brand’s continued ...

Toy manufacturer Mattel announced that the NBA legend LeBron James will be the brand's first 'Kenbassador'. But the news ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

LeBron James is teaming up with Barbie and Ken. But like all deals involving the NBA superstar, it won’t come cheap. On ...

Mattel said James was chosen as a Kenbassador in recognition of “his positive impact on culture, style, and community.” ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026 ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

LeBron James has made history as the first male athlete to be featured in Mattel's "Kenbassador" series, with the release of ...

A special edition Barbie in the form of LeBron James is sure to become a collectors' item when it hits the market. Here's how ...

LeBron James, one of the most iconic figures in modern sports, has made history once again — this time in the toy aisle.

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.