After years of declining sales and waning interest, Mattel on Thursday introduced new body-type variations of the Barbie doll. Barbie now comes in three new body shapes: curvy, petite and tall.

Mattel, the maker of the famous plastic doll, said it will start selling Barbie’s in three new body types: tall, curvy and petite. She’ll also come in seven skin tones, 22 eye colours and 24 ...

Let’s face it: The thin, blonde Barbie ... types of women. It’s time for an update, and that’s exactly what Mattel has done. Time reports that Mattel is introducing three new body types ...

Barbie is no longer impossibly thin, busty, wasp-waisted and long-legged. She's also curvy, petite, and tall, with a variety of skin tones, eye colors, and hairstyles. Toymaker Mattel has ...

I’d like to think that Mattel’s introduction of three new body types for the iconic Barbie doll — Petite, Curvy and Tall — is the company trying to make amends for the emotional tsunamis ...

"I actually think this is one of the most exciting times for the brand, broadening girls' choices," said Mattel President and COO Richard Dickson. "What Barbie looks like -- her body type ...

And with sales continuing to decline, Mattel knew that there ... One of the main reasons that the new body types are being rolled out is due to the fact that Barbie has stopped being seen as ...

The three body types will also come in an assortment of skin tones, eye color and hairstyles. The move is about more than just making Barbie look different. Once Mattel’s powerhouse brand ...

BALTIMORE (WJZ) --More than a year after Mattel started making its iconic Barbie with more diverse body types, it's doing the same for her main man, Ken. The "Next Gen Ken" line is made in "broad ...

Barbie just got several makeovers at once. Mattel, in an effort to boost its slumping sales by diversifying the look of its classic doll, is rolling out Barbies with three new body types and an ...