As matcha emerges as a powerhouse ingredient in beauty, Cosmetics Business explores its growing influence across skin care, ...

Ah, the matcha versus coffee debate. Both have been around for centuries, but as the former gains popularity, more and more ...

Instead, many placed orders for iced matcha lattes, which arrived in shades of green, cream (white-chocolate flavour) or purple (blueberry). Such is the craze for matcha that fans are willing to ...

"Matcha is considerably richer in antioxidants, l-theanine, chlorophyll and caffeine [than other forms of tea], giving it additional health benefits and making it uniquely prized in the world of tea," ...

It has a strong and recognizable green tea flavor, especially in baked goods. In my tests, this matcha was one of the ... and fog or cloud coverage provides the shade these plants crave.

Odds are some sort of caffeinated beverage is part of your morning routine: Some of us just need that extra kick to get ...

Making matcha — green tea that you fully incorporate, instead of steep, into water — can be a finicky practice. It all starts with creating the powder, a process that dates back to 12th ...

Japan's green tea exports had surged around nine-fold to a record 29.2 billion yen ($185 million) over the 15 years through 2023, lifted mainly by matcha on the back of the increased popularity for ...

You might have expected them to pick up a warming cappuccino. Instead, many placed orders for iced matcha lattes, which arrived in shades of green, cream (white-chocolate flavour) or purple (blueberry ...