Step 1: Consider the basics of branding Before getting into the nitty-gritty of creating a brand persona, it's essential to know more about why branding is important. Companies today saturate media ...

Tailored messaging: Use the personas to create personalized content and messaging that speaks directly to their needs and ...

Personas—profiles that represent your brand's customers—are an indispensable part of a well-designed brand marketing strategy. Product managers, e-commerce specialists, and marketing professionals all ...

Orange has embarked on an innovative journey to further its CSR marketing strategy, with a particular focus on significantly reducing its carbon footprint as part of its "Lead the Future" plan. Thanks ...