Your completed persona will look a lot like a character fact sheet ... Here are a few examples: Personas matter in content marketing. They’re a vital instrument every brand should have in ...

Connecting your brand voice to a specific persona or actual person—whether real or fictional—can help creative teams better understand the voice you're aiming for. And it can also be a valuable way to ...

A brand's persona is the personality and character—its identity—as perceived by its target ... tenets of branding so you can represent your business effectively. For example, if you have multiple ...

Shin Megami Tensei may have a good design, but the characters themselves are not as memorable for gamers who haven't played it yet. For example ... has more marketing for the Persona franchise.

The key to any successful marketing or branding campaign starts with understanding your audience. And any well-defined audience starts with a buyer persona. Defined as semi-fictional characters ...