In today's rapidly evolving digital world, the traditional marketing mix of the ... products widespread today such as music (iTunes, Spotify), apps (Apple, Google Play), software and eBooks ...

Digital products such as music (iTunes), apps (Apple and Google Play), software and e-books are examples of products that were not available in the traditional marketing era. Moreover, digital ...

An all-new "Heavy Rotation Mix" playlist today rolled out on Apple Music, providing a convenient way for users to see and listen to a personalized collection of songs that they listen to most.

Apple Music has launched a new personalized playlist feature today, with users noticing a new ‘Heavy Rotation’ mix in their Made for You section. Heavy Rotation features the songs you are ...

Apple Music's strength is in its curated editorial playlists, but the service has been steadily improving algorithmic playlists over the past year. This continues with the launch of a new playlist ...

Apple has introduced DJ with Apple Music, which enables Apple Music subscribers to build and mix sets directly from ... said Morgan Donoghue, VP marketing, DJ brands at InMusic.