By doing the necessary groundwork prior to a launch, you can greatly increase your concept’s likelihood of success.

Peter Drucker Although often misunderstood, marketing concepts are straightforward, and they are relevant to every part of your company. Marketing is essentially the art and science of getting and ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept ...

Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

This online marketing and communications specialization takes a critical look at digital advertising tactics for small businesses. You will learn how to generate and launch ad campaigns on small ...