his ad might perform better by targeting baby boomers who need to help their parents plan to pass assets to the next generation. When developing a strategic marketing strategy, you want to create ...

Today in my strategic planning consulting role, I coach my clients on the importance of keeping the customer’s needs and wants top of mind. To me, this viewpoint means having a marketing mindset.

The very first strategic planning most businesses do is a business plan. When you first start your business, you will likely have prepared a mission statement, a budget, and a marketing and ...

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

To be competitive in the next five years, be sure your company has a strategic plan in place to help you adapt, grow, and ...

Today, strategic planning is a continuous journey. Organizations that once confidently planned on an annual basis now grapple with three-to-five-month windows. This compression of planning cycles ...

Graphic design has always played a vital role in branding, marketing, and communication, influencing how people perceive brands and encouraging engagement across digital and print media.

“We need to work now with the other people in the C-suite to have a holistic plan on what the ... tactical functions of marketing, what then becomes the strategic role of marketers themselves?

AI will reshape, rather than eliminate, your role. Here’s what tomorrow’s marketing jobs might look ... is made is aligned with the vision. Strategic insights and briefs will be delivered ...