Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...

Key opportunities in the hostels market include expanding mid-range and worker hostel segments, enhancing online booking, and focusing on tech-enabled, experience-driven spaces, especially in emerging ...

Government agencies worldwide are rapidly transforming digital strategies with the adoption of government cloud solutions, driven by a heightened focus on security, compliance, an ...

Enterprises seeking a robust digital transformation strategy are increasingly turning to wearable AI to gain operational agility and maintain an edge in competitive markets. As wearable AI solutions ...