As a simple example of usage, a company that sells feminine hygiene products will include "female" in its description of its primary market segment. Geographic segmentation is used by companies ...

Once you segment the market, you will likely be able to overlay the competitors on the segmentation. Doing so will give you a deeper perspective on precisely where competitors are targeting. Here is ...

For example, Grand View Research, a U.S. market research company, provides both syndicated and customized market segmentation reports on every industry: pharma/biotech; financial services ...

That’s where market segmentation comes in. At a basic level, it’s about determining who your marketing should target. By creating subsets of a market based on, for example, demographics, you can find ...

Another example is Coca-Cola, which has successfully used market segmentation to target different consumer groups with its various product lines. From health-conscious individuals interested in ...

When it comes to business development, market segmentation is not ... plant operating a single shift, for example, than one operating three. Segmentation is also much more than just the industry ...

Even armed with traditional market segmentation research and past sales experience ... Behavioral segmentation uses administrative data to segment physicians. So, for example, you might learn which ...

Market segmentation involves using market research ... For a small business such as a pizza shop, for example, its target market may be all residents within a five-mile radius of the shop's ...

Market segmentation is the science of dividing an ... even though the products are largely the same. For example, a producer of bath towels might embroider its brand name on its towels and sell ...

For example, tailor your segmentation to a ... your research and to fund resulting initiatives. Revise your segmentation as market conditions change. Unlike personality traits, which usually ...