LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

Mattel launched a LeBron James Ken doll — and yes, he’s an inch taller than any other Ken sold before.

The doll also marks the first Ken doll of a professional athlete Mattel LeBron James is making history yet again. The basketball legend, 40, has teamed up with Mattel to become the brand's very ...

Now he’s the new, first-of-a-kind, Kenbassador. Mattel is announcing that James is the first celebrity doll to be released in a new series of collectibles intended to celebrate the 65th birthday ...

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026 ...