LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026 ...

The doll costs $75 and will be available at select Target stores. It’s also available online at Target, Amazon, Walmart and Mattel Creations, NBA.com reported. “As a young kid, I was fortunate ...

Mattel launched a LeBron James Ken doll — and yes, he’s an inch taller than any other Ken sold before.

The doll also marks the first Ken doll of a professional athlete Mattel LeBron James is making history yet again. The basketball legend, 40, has teamed up with Mattel to become the brand's very ...

Now he’s the new, first-of-a-kind, Kenbassador. Mattel is announcing that James is the first celebrity doll to be released in a new series of collectibles intended to celebrate the 65th birthday ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set. Priced at $75, the collectible doll has already seen pre-sale ...

Krista Berger, senior vice president of Barbie and global head of dolls at Mattel, described Ken as “Barbie’s longtime best friend and supporter”. “We are excited to bring fans a new ...