The beverage giant, which acquired the brand for more than $1 billion last fall, sees the category as a path toward growth as ...

Monster Beverage Corp., the makers of Monster Energy Drink, is closing down their brewery facilities in Salt Lake City and ...

Functional beverages includes a number of exciting beverage categories: including sports drinks, energy drinks, gut health ...

The energy drink market is growing ... This strong brand identity has powered growth in fitness centers, specialty stores and major national retailers. The game-changing moment for Celsius came ...

NEW YORK, April 1, 2025 /PRNewswire/ -- Today, GORGIE, the innovative energy drink brand with benefits announced their launch at 863 Target stores across the nation, debuting their 4 core energy ...

Ahead of Sunday’s NASCAR Cup Series race at Talladega Superspeedway, NOS Energy Drink has renewed and expanded its relationship with Ricky Stenhouse Jr.

Energy drinks are a big business in the United States, accounting for nearly 29 percent of sales in the overall soda market and generating $26 billion in revenue in North America alone. As profits ...

One major concern is rising operational costs ... offering more than 25 active energy drink brands, including flagship lines like Monster Energy, Reign, Java Monster and the recently acquired ...

A major beer brand is shutting down its Salt Lake City brewery and laying off its employees. Monster Beverage Corp., the makers of Monster Energy Drink, is closing down their Salt Lake City ...