A poorly designed brand architecture creates confusion.There are generally three types of brand architecture ... all sub-brands operate under the main brand, so all products would be Hewlett ...

At its core, brand architecture organises a company's offerings and how it presents itself to the world. There are three main types of brand architecture: Branded House, House of Brands ...

Several major factors influence the model your business selects. Boiled down there are two factors that often trump all others—business vision and budget. A solid brand architecture works in support ...

In part one of this series on branding, I covered three types ... brand identity or if the sub-brand fails, it could negatively impact the parent brand. In other cases, the sub-brand architecture ...

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One of them is managing its brand architecture. Most commentators were wrong-footed when in April 2015 Alphabet was announced as its new holding company. Google realised that its main brand ...