The Magnum Double Cherry is described as a tantalising combination of marbled berry-flavoured and velvety ice cream, drizzled ...

Magnum was created as an ice-cream that is for adults ... Magnum present: Golden Toffee, Pink Lemonade and Blueberry Cookie ice creams. Tell us about a customer research discovery you made ...

This is the story of Magnum's biggest ever global product launch for the first ever golden ice-cream on a stick: 'Magnum Gold?!'. Based around one integrated idea: 'The Heist', the campaign aligned ...

Magnum’s leadership was being threatened by private label brands copying its ice creams. With the cost-of-living crisis, these brands had become more attractive, impacting business. In Q2 2023 in the ...