Single markets often are not confined to single countries; the global market for petroleum is an obvious example. The macro/micro split is institutionalized in economics, from beginning courses in ...

Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers should also be looking at micro-influencers. Their authentic connections with niche audiences can ...

An infographic by corporate video production company One Productions explores both the differences between macro- and micro-influencers and the benefits ... Tap or click to view a larger version: ...

Product forecasting, when done strategically, allows manufacturers to anticipate market shifts, harmonize product development ...