Do you go with micro-influencers or macro-influencers? Influencer marketing has been growing quickly, and it's not hard to see why. It's essentially word-of-mouth, and it can be used by any type of ...

Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping ...

The macro/micro split is institutionalized in economics ... It was not that economists were unaware that aggregate variables could be unstable. They studied business cycles—as economies regularly ...