It is a rich multimedia messaging technology, including options for audio, video, images and thousands of characters ... added advanced features for the deployment of A2P MMS technology in the ...

In short, they integrated their mobile program into their greater marketing strategy rather than viewing it ... track click-through rates and measure engagement from uploaded images. The MMS could ...

WWD: What exactly is RCS and how does it differ from traditional SMS/MMS marketing? Jack Philbin ... brands can send high-quality images, videos and clickable buttons - all within a user's ...