For whatever reason, sporting the initials or a signature ... Just how far the name game can go in home furnishings can’t always be predicted. Imagine vampire-themed furniture designed around ...

Matching bedroom furniture ... to what the brand does best and see the latest and greatest. Thuma $2,195 Touting a fully-upholstered frame, Thuma's latest bedroom launch, the Signature Bed ...

Instead, it brands products under its own Kirkland Signature label. The result is a product that is similar to a name brand, but generally a lot cheaper. We decided to compare five Kirkland ...

So in 1995, all those private brand names disappeared at Costco and were replaced by a new logo with a simple black, white and red design reading Kirkland Signature. Although Costco soon moved its ...

“I’m a computer engineer and before Outer ... “Ask the average customer to name an outdoor furniture brand and they can’t,” shares CDO Lin. “They might mention Pottery Barn ...

If you don’t know Kirkland Signature ... s smart to slap its name on the bottle. That’s what we call synergy. Another company on the Heinz or Jelly Belly level of brand recognition, Reynolds ...