Claim: Lucky Strike cigarettes changed from a green package ... but Luckies' real impetus was profit and something new: "modern" design. Studies had shown women (who were then taking up smoking ...

Design consultancy and publisher ... and a stripe across the top of the box’ are the ‘dominant and distinctive elements’ belonging to Lucky Strike. Tank originally defended its designs, arguing that ...

Until last month, BAT insisted that Tank’s cover of Ernest Hemingway’s The Snows of Kilimanjaro and The Undefeated overly resembles its Lucky Strike cigarette packet design (DW 17 January ... in ...