Google now suppports structured data for loyalty program benefits like member prices and points. This information can be displayed directly in search results alongside products. Businesses without ...

For decades, retailers trained us to believe loyalty cards were a favor. Swipe here, save a dollar. Enter your phone number, get points. Buy ten, get one free. But that story is incomplete — and for ...

I just cleaned out the office junk drawer and found more than seven punch cards for everything from pizza to coffee. Clearly, ...

This is Part 3 of Retail TouchPoints’ three-part Customer Loyalty Report. This feature spotlights the rise of the SoLoMo shopper and how today’s retailers are keeping pace with educated and ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data. Some retailers and brands offer annual membership, ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

They promise discounts on gas, groceries and more — but at what cost? Retail loyalty programs offer tempting perks yet often come with a hidden price: your privacy. A new Consumer Reports ...

I own a McLaren. No, I don’t have a high-performance sports car in my garage. But I do have one in my digital wallet. My McLaren MSO Genesis Lab #268 digital collectible provides me with opportunities ...

The EDLP loyalty dilemma  Most retail loyalty programs are designed around points, promotions and price reductions, ...

Remember the iconic scene from Parks and Recreation, where Ron throws out his whole computer after learning about cookies? Well, we believe he would be a very happy camper in 2025! We all know how ...