As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

Alaska Airlines and Hawaiian Airlines launched a new rewards program, Atmos Rewards, with flexible status earning options. Members can earn status based on miles flown, price paid, or segments flown ...

You probably like saving money at the supermarket, right? Of course you do; everyone does. These days, though, it can feel as though grocery stores are having to push their prices ever higher, in a ...

The updated Starbucks (SBUX) Rewards program, which launches on March 10, introduces three levels of membership – Green, Gold and Reserve – offering new and exclusive benefits for members. Inspired by ...

On paper, airline loyalty programs look simple. Sign up for free, earn miles when you fly, and eventually trade those miles for a "free" trip. In reality, they are carefully designed systems that ...

Alaska Airlines is launching a $395-a-year rewards credit card as it joins the industry's race for high-spending customers. It is also launching a combined loyalty program with Hawaiian Airlines, ...

Hand on your heart, how many loyalty programs have you signed up for just to get that 15% off welcome coupon and then immediately forgot about afterward? As David Beckham said: Be honest! Even in this ...

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Travel loyalty programs are competing for customers with members-only experiences like backstage tours, exclusive dinners and access to V.I.P. areas. For under 10,000 points, Chase Sapphire Reserve ...