Jerry West, the Los Angeles Lakers legend as both a player and an executive who was later dubbed “the Logo” after he was immortalized on the NBA’s symbol, has died at the age of 86.

The Los Angeles Lakers are one of the NBA's premier franchises. With a record-tying 17 NBA championships, the Lakers brand is among the biggest in the world. The Lakers' logo originated in ...

You can’t tell the story of the modern NBA without legendary Los ... famous logo. West was key in boosting the profile of the Lakers franchise as it relocated from Minneapolis to Los Angeles ...

and the debut of the L.A. partial logo – learn the details behind “The California Dream.”@bibigoUSA | #LakeShow — Los Angeles Lakers (@Lakers) November 2, 2023 The NBA In-Season Tournament ...