Those are the words surrounding the Los Angeles Kings full rebranding ahead of the 2024-25 season. And now, they have revealed the jersey that will represent that rebranding on the ice.

The Los Angeles Kings will have a somewhat new look this upcoming NHL season. The Kings announced Monday the team has partnered with Mercury Insurance for its first-ever jersey patch sponsorship.

“This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles ... version of that jersey. The Kings have worn various ...