The first passengers boarding the London Eye on Sunday morning can be excused for treating themselves to the £62 a head “sip ...

Key Highlight: While the Eye runs throughout the day, a nighttime trip is a particularly special experience to see the city aglow. The London Eye (the giant Ferris wheel found in many London ...

The London Eye has launched a new year-long, multi-channel campaign titled “The World’s Most Iconic Ride,” created by Modern Citizens. To celebrate its 25th anniversary, the campaign highlights the ...