The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

Bizarre mock fast food logos are Thursday’s viral craze making the internet laugh. Quickly after Twitter user Brentalfloss shared an image of a collection of fun doctored up logos of America’s beloved ...

Fast-food logos rarely stay the same. Over the decades, each redesign has mirrored shifts in design trends and customer expectations. The updates reveal how these chains want to be recognized—whether ...

After 100 years of the same thing, Lufthansa did something drastic. Horrible. Unthinkable. Did it beat up someone for refusing to leave their seat? Worse. Lufthansa changed its logo. I know. Even ...

Whether you're driving through your hometown or taking an exit off of the highway looking for a quick bite to eat, fast food logos are instantly recognizable. They evoke a sense of familiarity and can ...

It's no secret that companies use psychology to influence potential customers. This takes many forms. In Las Vegas, for example, casinos are intentionally designed to be disorienting, thereby subtly ...

The logo for the United States Postal Service is a mean-looking eagle. But a true fluid dynamics geek might look at it and realize that eagle is moving so fast it’s causing a shock wave. But just how ...