The GMC logo has incorporated red letters for so long that the brand has become known as the Big Red among loyalists. The story begins in 1966, when a new GMC logo was introduced. Matching the ...

Verizon Communications Inc.-- known in wireless industry circles as “Big Red” because of its bright red company stamp -- is rebranding itself with a new black and white logo that has a simple ...

The new logo has the words “The Big” on the left and a large letter E on the right side. Organizers circulated three versions, an all-black version, an all-red version, and a multicolored version.