Or, rather, it’s two organic shapes—one blue and one red—whose negative space forms the portrait of a baseball player and his accoutrements. But the logo is actually less simple than it ...

The poignant stop-motion work about ritual suitcase packing should not be overlooked in the race for animated shorts. Despite the star power of Kobe Bryant’s “Dear Basketball” and the Pixar ...

Paired with the negative space below, it suggests an endless ... the new mark across NASA's myriad applications. The logo's simple lines help it scale from a logo on T-shirts to the livery on ...

The logos for the Tokyo 2020 Olympic and Paralympic Games are ... The identities are based on the use of negative space and are designed as the reverse of each other. Black represents “diversity” and ...

Associate director of development and communication Dominique Jubert says, ‘The logo needed to be simple and strong and we’ve drawn a sign with a specific illusion of night and day.’ The old logo ...

Then the pattern slowly revealed itself: Using negative space amid a sea of solar panels ... two solar arrays shaped like its bull’s-eye logo—one is on the roof of its distribution center ...