Where Adidas goes in any World Cup cycle, Nike is never far away, and vice versa. They are rival firms with differing philosophies but on this, the biggest commercial battleground in football ...

The football World Cup currently ... England, France, Greece, Netherlands, South Korea and the United States. Adidas’s most important teams are Argentina, Germany and Spain, but its logo also ...

Nike sold out of 23% of their World Cup merchandise within two weeks vs. 11% at Adidas. Merchandise featuring these teams are selling out: Netherlands, France, Portugal and England. Refinitiv ...

To start our World Cup icons series, BBC Sport tells how Zinedine ... a teenager and given a platform on which to flourish. By France '98 he had arrived at Juventus via Bordeaux, established ...