Review these data to develop a list of services your firm is qualified to perform. Use that information in developing your advertising and marketing materials. If you decide to promote services your ...

Choosing the right mix of products to sell in a retail ... mail campaign to only a small percentage of your list, using different envelopes, promotional copy and offers to test which ones work ...

Businesses use promotional items to attract new customers, build relationships with existing customers, introduce new products, create brand recognition, motivate employees and celebrate company ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped ...