Imagine colours that you can’t even begin to imagine? That’s what the mysterious ‘impossible colours’ are that humans are ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

the new colour is called ‘olo’. Because we can’t naturally see it, they managed to hack a retina to allow the eye to take in more colours, and the results were published in the journal Science ...