By the time the Kings routed the Indiana Pacers 137-114 on Nov. 30 at Golden 1 Center, excited Sacramento fans were all-in on the new slogan as they chanted "light the beam!" in the closing seconds.

On Kings victory nights ... Not only does the beam scream, “Victory!” It also feels uniquely Sacramento. And there’s something about that phrase, “Light the Beam!” ...

The Sacramento ... Kings won the Pacific Division title and ended the longest playoff drought in major North American pro sports. Following every win, the Kings have a tradition to “light the beam." ...

The Sacramento Kings are on a roll following their fifth straight win. Whenever the Kings earn a victory, fans can't get enough of the beam. "Light the Beam" is the team's slogan for the season ...

A cast of “staff and fam” at New Helvetia Brewing stand in front of their own version of the Sacramento ... light up straw. He said customers order the drink while viewing the Kings’ beam ...

The Sacramento Kings outlasted the defending champion Golden State Warriors in a thriller on Saturday night, 126-123, to capture their first playoff game since 2006 and take a 1-0 lead in this ...

Instead through 30 games, the Kings are now 13-17, and have lost four in a row. All four of those defeats have come at the Golden 1 Center, Sacramento’s home arena. ’Light the Beam’ has ...

The words “Light the Beam” are proudly displayed in the mural — which is a reference to the mean shown in the sky when the team wins. On Wednesday, the Sacramento Kings beat the Los Angeles ...