Cold calling is a fact of business life ... develop a script that begins with a greeting and introduction -- "Hello, Ms. Jones, my name is Dave Smith and I'm calling from ABC Insurance Company." ...

Any cold calling script starts with an introduction. This should identify who you are and mention any previous contact you might have had with a prospect if applicable. Example: “Hi, my name is ...

Earlier today, I explained how to get rid of the dreaded "salesman voice." That post reminded me of these audio recordings of real-life cold calls. Each of them ...