Should a badge be innovative in style? Or are outlandish designs that catch the eye the way to go in an era when clubs think of themselves as international brands? Advertisement Leeds United ...

The problem with the badge is the use of this salute. And what it says about the new owners, Andrea Radrizzani and co. Leeds United have never had any success with attaching an animal to their ...

"In the landscape of football badges today, Leeds United's approach stands out," say MadeByShape. "The new kit’s badge isn't just a callback to the glory days, it's a statement of identity.

Despite their efforts to take fans’ opinions into account, Leeds United’s new badge is the latest football rebrand to provoke ire and derision. “It’s like some genius fourth-wall-breaking infinity ...

Leeds United have unveiled their new club crest and the general reaction, to put it in the kindest terms possible, has been of intense mockery. Ditching the "white rose" badge they've sported for ...

LEEDS, ENGLAND - JANUARY 20: A young Leeds United fan sings during the Sky Bet Championship ... in 2003-04 amid financial ruin -- announced they have released a new club badge. Citing “six months of ...

The code #ffd600 meant little to Leeds United fans until ... was an expectation the Championship club’s famous ‘smiley’ badge, a stylised version of their L.U. initials, would be used ...

Rio Ferdinand's old club Leeds United unveiled its new badge today - and football fans are having a good old laugh about it. The new badge, which is a cartoon of a footballer in a chest-thumping ...