Despite their efforts to take fans’ opinions into account, Leeds United’s new badge is the latest football rebrand to provoke ire and derision. “It’s like some genius fourth-wall-breaking infinity ...

Should a badge be innovative in style? Or are outlandish designs that catch the eye the way to go in an era when clubs think of themselves as international brands? Advertisement Leeds United ...

Leeds United have unveiled their new club crest and the general reaction, to put it in the kindest terms possible, has been of intense mockery. Ditching the "white rose" badge they've sported for ...

LEEDS, ENGLAND - JANUARY 20: A young Leeds United fan sings during the Sky Bet Championship ... in 2003-04 amid financial ruin -- announced they have released a new club badge. Citing “six months of ...

The release of Leeds United’s new club crest has been met with widespread horror by their fans and amusement by everyone else. The new badge – featuring a player beating their chest under the ...

Elland Road side have taken a pummelling from all sides following the redesign of their badge but there are a ... of the passion that connects Leeds United's fans and players".

Rio Ferdinand's old club Leeds United unveiled its new badge today - and football fans are having a good old laugh about it. The new badge, which is a cartoon of a footballer in a chest-thumping ...

Leeds United pledge to have a rethink over the club's new badge after fans reacted with dismay to the new 'Leeds Salute' design revealed to mark their centenary. Leeds United have pledged to ...

The new Leeds United badge design - to be launched on the club’s centenary next season - is pretty telling of where the club and football in general now is. Just look at it. It smacks of ...

Leeds United's existing crest will be replaced by ... Last month, Leeds said there would be a rethink over the club's new badge after fans reacted with dismay to a design revealed to mark their ...