Should a badge be innovative in style? Or are outlandish designs that catch the eye the way to go in an era when clubs think of themselves as international brands? Advertisement Leeds United ...

It’s the middle of summer, so we’re at the height of kit reveal season, as clubs across the land unveil their new shirt designs which they hope will get the thumbs up from fans and fly off the ...

The new Leeds United badge design - to be launched on the club’s centenary next season - is pretty telling of where the club and football in general now is. Just look at it. It smacks of ...

Leeds United's existing crest will be replaced by ... Last month, Leeds said there would be a rethink over the club's new badge after fans reacted with dismay to a design revealed to mark their ...

Elland Road side have taken a pummelling from all sides following the redesign of their badge but there are a ... of the passion that connects Leeds United's fans and players".

Leeds United's new away kit pays homage to past success with iconic 'smiley badge' from the 1970s. The crest was introduced by Don Revie to boost the club's image and promote fan engagement.