Snack lovers, get ready for a flavor explosion with Lay's new All Dressed chips, now available in the U.S. An experience that outshines the original!

Frito-Lay is testing the new vision for getting people interested in its signature potato chips amid a crowded field. Dozens of advertisers will use Super Bowl LIX to tout yogurt, soda ...

With ad strategies set for Lay's, Tostito and Dorito's, the CPG giant is rolling out the welcome mat with New Orleans-themed experiences.