Seen on runways, red carpets, and Instagram selfies alike, the minimalist makeup trend is taking over. Big names like Lorde ...

Now, here’s a real eye-opener: Lash lifts are one of the buzziest beauty treatments right now as TikTok videos tagged with #lashlift have garnered over 3 billion views. And women who have had ...

We love lipstick and eyeliner and blush as much as the next Youtube beauty vlogger, but the dog days of summer are as good an excuse as any to go makeup ... lashes look longer and fuller without ...