This investment made him one of Italy's richest men, which allowed him to follow his passion, and, in 1963, he opened Automobili Lamborghini with a bull as the company's new logo. Ferruccio had ...

The lettering is now broader and unlike the old style logo, there is no more of a 3D-effect look to it with the font called Automobili – a bespoke Lamborghini typeface. Lamborghini is one of ...