Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. When Lacoste debuted an on-court tennis shoe in 2021, Daniil Medvedev served as the lead athlete. Now, with the launch of the ...

The Russian recently signed a deal with Lacoste to be the clothing brand's on-court sneaker ambassador. He was spotted at the Australian Open with the new AGLT21 tennis shoes, the very pair that ...

In an effort to keep the trend of the sport active, the City Tennis ... Lacoste’s app, the brand is aiming to solve a problem for city residents, who have limited access to public courts and ...