In 1921, he trademarked his pickled jalapeños brand under the name of La Jalapeña and began to pack his chiles for public consumption. In those days, you had to live in or visit Xalapa to ...

Last year at the La Costeña Feel the Heat Jalapeño Eating Championship Challenge in Chicago, Pat "Deep Dish" Bertoletti ate 209 pickled jalapeños ... crown at the La Costena Feel the Heat ...