Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

Lego saw revenue jump is 2024 as competitors including Mattel and Hasbro reported sales declines. The Danish firm proved ...

How do you build a brand-new LEGO video game studio? Brick by brick, naturally. Big guns at the global toy brand have ...

Lego is the world's largest toy company, but it's gained a reputation for being an expensive hobby. Since 2007, Lego has released dozens of sets that cost over $300. The most expensive "Star Wars ...

On the list below, you’ll find some of the newly unveiled Bluey LEGO sets, which are sure to be must-haves for ... Packed with beach accessories and a toy car, this kit lets kids set off on ...

Lego’s next set inspired by the Marvel franchise ... Announced at the 2025 Toy Fair, the 621-piece diorama set comes packaged with a total of nine different Minifigs, and one not-so-mini Thanos ...

National Lego Day commemorates the day the creator filed for a patent in Denmark in 1958. The seemingly simple plastic toy has been dominant for nearly seven decades and has evolved in design and ...