Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

Lego saw revenue jump is 2024 as competitors including Mattel and Hasbro reported sales declines. The Danish firm proved ...

How do you build a brand-new LEGO video game studio? Brick by brick, naturally. Big guns at the global toy brand have ...

I learned that Lego is the largest tire manufacturer by volume in the world – even though its tires are among the smallest on ...

Lego is the world's largest toy company, but it's gained a reputation for being an expensive hobby. Since 2007, Lego has released dozens of sets that cost over $300. The most expensive "Star Wars ...

Mattel Inc. plans to unveil the company's first brick model set in a matter of weeks, a move seen as a direct step to ...

National Lego Day commemorates the day the creator filed for a patent in Denmark in 1958. The seemingly simple plastic toy has been dominant for nearly seven decades and has evolved in design and ...