Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

The new Smart Play system feels like a thoughtful evolution that has carefully considered Lego’s mission of play, surprise, ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other bricks.

Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...