Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Amazon still has major markdowns on Lego sets, with some as much as 47 percent off—including this classic creativity set. Some of the best prices are on popular Lego sets, including this Roses set on ...

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

LEGO is one of the most popular toys on the market, and fans flock to LEGO stores and LEGO.com regularly to browse and buy from the steady deluge of plastic bricks LEGO releases on a monthly basis.

The bricks can recognize other bricks, activate effects, play music and a lot more. They're debuting in Star Wars Lego sets this spring but you can get an early look at CES 2026.

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new ...

One of the kits from the first wave of LEGO's 2026 products is a unique gaming set that supports three distinctive builds ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

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LEGO released quite a few new sets at the beginning of the year from a variety of popular franchises. The overall most expensive set to arrive at the beginning of the year was also one of the largest ...