‘What has happened?’: Expert buys Kraft Mac & Cheese. Then she takes a closer look at the package
In 2002, the Food and Drug Administration sent the president of Kraft (which owns Velveeta) a letter warning the company that ...
Marketing Dive10y
Kraft Foods launches first downloadable mobile app
Kraft Foods, the world's No. 2 food company ... The app targets consumers on the go looking for recipes. "Our goal is to help make consumers' lives easier by helping them find the perfect food idea ...