According to rumors online, Kraft’s Everything Bagel Mac & Cheese will continue to be a Walmart exclusive. As far as its ...

Kraft announced the release of a new boxed mac and cheese flavor, Smoky Barbecue. The flavor is available at retailers now, ...

Kraft is also bringing back the popular everything bagel flavor in cup format, exclusively at Walmart. That flavor originally ...

Still, Kraft announced a $15.4 billion impairment charge in 2019, meaning the value of its brand portfolio was declining. We unpacked how Kraft went from a small cheese factory to one of the world ...

Cheetos, Rice-a-Roni and Stouffer’s are among the brands experimenting in the field traditionally dominated by the blue box special. The Kraft brand pulled the campaign days after a separate VML ...

As a part of these efforts, since mid-2019, Kraft Heinz has prioritized the pursuit of efficiencies that prove lasting, brand spending elevation (marketing and product innovation), enhancement of ...

Kraft Foods' Oreo tapped the mobile channel for a promotion meant to drive awareness of the cookie brand among British consumers. Oreo turned to Publicis Groupe's mobile marketing firm Phonevalley, ...