Even aesthetics are considered down to the last detail. These best-selling picks come wrapped in whimsical packaging and ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s ...

A cult classic in the makeup remover category for Korean beauty products, Banila’s sherbet-like Zero Cleansing Balm undergoes a magical kind of alchemy when it makes contact with skin ...

As someone whose family regularly sent care packages from South Korea growing up filled with ... Here, my edit of the must-have K-beauty products that are finally available stateside, no flight ...

Ever since South Korea ... for the latest makeup and skincare innovations, and so far, we’ve not been disappointed. SoKo has become the global epicentre for cool new beauty products, from ...

One of my first introductions to makeup was watching my cousin paint her face with products from various Korean makeup brands. I gazed at her, mesmerized, as she applied a pale foundation to cover ...

One glance at her dressing table tells you there’s nothing simple about Eunha Grace Shin’s beauty routine. Bottles, tubes, jars and more compete for space around a magnifying mirror, proof ...