Hosted on MSN10mon
Kit-Kat just launched a brand new flavor, and it's inspired by a sweet soda
Kit-Kat has just launched a brand new limited-edition flavor, and it’s certainly not one you’d expect. It arrived on store shelves across the US on Friday (May 17) and is inspired by a sweet ...
Marketing Dive11y
Nestlé exec: Kit Kat Android partnership drove significant social engagement
NEW YORK ? A Nestlé executive at ad:tech New York 2013 said that the recent Kit Kat Android partnership was one example of how the CPG brand leveraged different platforms and touch points to engage ...
Warc2y
Breaking the mould: An innovative way to measure the combined sales and brand response to Kit Kat advertising
The purpose of this study was to bring together two of the leading agencies in assessing advertising effectiveness, Kantar Worldpanel and Millward Brown, together with a leading brand owner.
Hosted on MSN4mon
Kit Kat Launches Festive New Santa Treat, the Brand’s First Seasonal Shape
The popular candy brand launched its holiday-themed treat on Monday, Nov. 18 — a Kit Kat shaped like Santa Claus. This marks the brand's first deviation from its tried-and-true bar shape.