Kit-Kat has just launched a brand new limited-edition flavor, and it’s certainly not one you’d expect. It arrived on store shelves across the US on Friday (May 17) and is inspired by a sweet ...
Whether they’re churning out new seasonal shapes or releasing yet another shockingly unexpected pairing—like a McDonald’s Kit Kat pie—the fan favorite brand doesn’t seem to have any ...
NEW YORK ? A Nestlé executive at ad:tech New York 2013 said that the recent Kit Kat Android partnership was one example of how the CPG brand leveraged different platforms and touch points to engage ...
The purpose of this study was to bring together two of the leading agencies in assessing advertising effectiveness, Kantar Worldpanel and Millward Brown, together with a leading brand owner.
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